Klik Expo Group Annual International Trade Fair 2011 Identity

It's the second year that the Identity Event Design of KlikEkspoGroup Annual International Trade Fair was trusted to McCann Tirana.


The handling of the identity of such important activity to McCann Tirana was result of a 3 year close and successful collaboration between our two companies for a range of events of KlikExpo Group.


McCann Tirana was responsible for the Creative Identity of the 2011 International Trade Fair, development of the integrated awareness campaign including traditional media such as OOH, TV, Print and also creative media, branding of the Congress Palace where the Trade took place and different materials serving to promote the International Trade Fair.


As the most important annual trade activity in Albania, the image of this event was conceived with impactful design, vital and with colorful design which served also as an attraction and call to action for the broad target.